Western Skies Scenic Byway prize package featured in new Scenic Byways Passport promotion

Golden Hills RC&D is pleased to announce that Western Skies Scenic Byway is the featured byway for the month of March.  As part of the participation in the new Scenic Byways Passport program, each byway will offer a prize package from businesses and attractions along the byway for the featured month.  The free digital Scenic Byways Passport encourages people to explore scenic byways and more than 100 unique attractions and destinations. Geofencing at participating locations allows travelers to check-in on the passport, earning them an entry into a monthly drawing for a prize package including an overnight stay, gift certificates and more valued at approximately $200.  Select businesses along the byways will offer deals and discounts exclusively for passholders. Each deal redemption also earns an entry into the monthly drawing. The promotion runs through December 31, 2021 and features multiple stops on thirteen of Iowa’s Byways. 

The Western Skies Scenic Byway prize package is valued at over $400 and features everything you need for a great getaway in western Iowa.  Local businesses and attractions have generously donated the following items: a two-night stay at Whiterock Conservancy’s Garst Historic Farmhouse, $200 in gift certificates to Coon Rapids businesses (Coon Rapids Hardware Hank,  Nature Ammil, The Trading Post, Brown Bag & Co., Frohlich's SuperValu, Chuck's Bar and Grill, Cady's Coffee Shop and Coon Bowl III); an  Audubon County Tourism bundle including a t-shirt, an Albert the Bull Sticker, free tour for two at Nathaniel Hamlin Park & Museum, $25 gift certificate to Darrell’s Place and two nights free for camping at Littlefield Recreation Area; and Harlan’s Milk & Honey package including a t-shirt and a $25 gift certificate. 

Travelers can sign up for the passport at 
explore.traveliowa.com/byways with their email address or by scanning a QR code from posters at locations included on the passport. 

“The Passport program is a great partnership between the Iowa Tourism Office, the DOT and the local byways,” noted the Western Skies Scenic Byway Coordinator Rebecca Castle Laughlin.  “It provides a new interactive component to the byway experience while allowing travelers to choose their level of interaction.  Many of the locations on the passport are parks and other outdoor attractions, which don’t limit visitors to standard operational hours and can provide for natural social distancing." 

“Transportation is essential to connecting people with all the wonderful things Iowa has to offer,” said Scott Marler, director of the Iowa Department of Transportation. “Our state’s scenic byways system helps travelers recognize both main roadways and roads less traveled that highlight the uniqueness of our great state.” 

“Iowa’s scenic byways offer both a breathtaking view of our state’s diverse landscapes and a journey through Iowa’s cultural heritage through historic sites, national landmarks and other attractions that tell our state’s story,” said Debi Durham, executive director of the Iowa Economic Development Authority and Iowa Finance Authority. “The new Scenic Byways Passport is a great new way to explore Iowa all year long.”  

Passport holders are encouraged to follow Travel Iowa on Facebook, Instagram and Twitter for updates on monthly prize packages.  More information can also be found on the Golden Hills RC&D and Western Skies Scenic Byway Facebook pages. 

Tourism in Iowa generates nearly $9 billion in expenditures and $517.5 million in state taxes, while employing 70,200 people statewide. The Iowa Tourism Office is part of the Iowa Economic Development Authority. For more information, visit traveliowa.com.